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Brands were first regarded as trademarks, names and logos that differentiated one product or service from another. More recently, we've come to recognize that brands define ongoing relationships with a product or organization based on perceived personality and shared values. |
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Reputation matters. If managed well, it is a valuable asset and represents a significant proportion of a company's market value. It is a basis of equity. It is a source of shareholder, employee and customer loyalty. And, it makes an organization more resilient to sudden and unexpected downturns.
Reputation is the overall esteem in which an organization is held. It is an assessment, made over time, of its ability to provide value to others and to conduct itself with integrity. A reputation is earned every hour of every day. |
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Think of an issue as a gap between your actions and the expectations of others. Issue management is the process used to close that gap. There is more than one way to do this. You can adjust to meet expectations creating a new product or modifying operations. Or, you can try to change the expectations, ultimately through communications. |
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Language is one of our most powerful tools. We become attuned to the nuances of language from our earliest days. Communicating effectively can mean the difference between understanding and confusion; inspiration and diffidence; credibility and disbelief. Fundamental to effective communication are understanding your audience, prioritizing your messages and skillfully wielding the tool that is language. Partners has years of experience in doing this successfully, in everything from speeches to newsletters and annual reports.
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A qualified, effective spokesperson can make an invaluable contribution to an organization's success. Partners' media trainers have prepared hundreds of executives to speak knowledgeably and tell their story credibly, even when faced with hostile questioning. We integrate current issues affecting your participants into the learning experience, using simulated print, radio and on-camera television interviews in one- and two-day training sessions.
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© 2006 Partners Strategy Group. All rights reserved.
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